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The Creative Intelligence Co.

Unlocking New Audiences Through Creative

Betr already had a strong internal creative engine. The challenge was building a complementary system that unlocked incremental scale by reaching audiences their existing creative wasn¡¯t designed to capture.

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HIGHEST SPENDING VIDEO AD

Building Scalable Distribution Beyond Virality for Dub

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 00 / CASE STUDIESIn the wild


SMOOTH Case Studies ¡ª Performance Creative Results Across 50+ Brands

18 Birdies creative
Mobile ¡¤ Golf
18 Birdies

Unlocking short-form for 18Birdies

18Birdies is now the No. 1 rated game-improvement and social platform for golfers and ranks #11 in Sports on the app store with a 4.9 star rating across 150k reviews

74% CAC
improvement in 4 months
Read case study



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// On the record
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Alex Kuwada¡¤CMO, Betr

¡°SMOOTH brought an orthogonal creative approach that helped us test into new formats, reach untapped audiences, and expand spend without cannibalizing existing performance.¡±
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BabbelKalshiWestern UnionBinance18 BirdiesBubble
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// Trusted by
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BabbelKalshiWestern UnionBinance18 BirdiesBubble
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