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The Creative Intelligence Co.

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Framework¡¤By SMOOTH

The creative operating system for paid social.

Framework helps growth teams understand what creative is working, why it¡¯s working, and what to make next.

Nframework.SMOOTH.ai ¡¤ creative detail
Investing app ¡¤ Q3 acquisition test
Creator explainer ¡¤ time-rich angle
Winner96% ¡¤ D5
9:16 ¡¤ :58
Hook rate
47%
Hold rate
31%
CPA
$31
ROAS
2.9¡Á
Why it won
Hook¡°Have you ever heard of being time rich?¡± over a top-down desk of cash
FormatTop-down visual demos make compound interest tangible, cut with app-UI
Offer3% match on new retirement contributions with Premium
Recommended next
Spin 3 variants on the ¡°time rich¡± angle; test a creator-led explainer against a pure top-down demo.
29%
Faster winning creative discovery
38%
Better budget efficiency
2¡Á
More creative winners discovered


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What Framework does

Your AI creative strategist.

Framework auto launches creative tests, runs them to statistical significance, analyzes what creative is working and why, all with your brand¡¯s unique context.

Auto-launch24 variants
Variant 01Live
Variant 02Live
Variant 03Launching
Launch
Auto launch dozens of ads with your parameters

Spin up dozens of variants and push them live on your budget, audiences, and rules.

Hook
Format
Offer
Talent
Pacing
Understand
Understand why creative is working

Every ad, broken down to the elements driving performance.

Why did Ad 14 win?
✦ Hook lands in 1.2s, then the price reveal at 0:08 lifts hold rate 2.4¡Á.
Chat
Chat with your data, down to each visual element

Ask anything in plain English, grounded in your full account.


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// Trusted by

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Brand guidelines
Voice, tone, visual system, dos & don'ts
Ingesting
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Brand guidelines
Voice, tone, visual system, dos & don'ts
Ingesting
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Brand guidelines
Voice, tone, visual system, dos & don'ts
Ingesting
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Brand guidelines
Voice, tone, visual system, dos & don'ts
Ingesting
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Brand guidelines
Voice, tone, visual system, dos & don'ts
Ingesting
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NewForm
Framework
Your creative ontology
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It reads everything

Framework understands your brand.

Framework builds context the way a creative strategist would, taking into account your brand and compliance, your performance data, competitor research, and your creative archive, then turning it all into a foundation of creative intelligence.

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It calls every ad

Creative testing that runs 24/7.

Framework launches creative across Meta, TikTok, and YouTube, checks performance every hour, and tests to stat-sig against your KPIs. It cuts losers before they waste budget and scales winners as soon as the data is clear.

Nframework.SMOOTH.ai ¡¤ your-brand ¡¤ world-cup-creative-testMetaTikTokGoogle
Testing Engine¡¤Live

World Cup Creative Test

Significance threshold 95%. Winners auto-scale, losers auto-pause.

Overview
Live
Your brand ¡¤ World Cup Creative Test
MetaTikTokGoogle
Conversion event
Sign-up
Target CPA
$42.00
Spend to date
$5,554
3 of 5 calledMonitoring hourly
Performance
2Winners
1Loser
2Testing
$1,200
Daily budget
Lead Generation
Objective
Creatives in batch (5)
Each ad runs to 95% confidence, then graduates or pauses.
2 won ¡¤ 1 paused ¡¤ 2 testing
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It writes the next brief

Go from research to brief in seconds.

Ask Framework what competitors are running, what¡¯s working in your account, or what to test next. It watches the creative, maps the patterns back to your creative system, and turns them into a ready-to-shoot brief or Veo 3 prompt with your brand voice, disclaimers, and production notes.

Nframework.SMOOTH.ai ¡¤ askMetaTikTokGoogle
SMOOTH¡¤Ask

Ask anything

Trained on every ad in your account, every competitor in your vertical, and your brand + compliance guardrails.

Your brandLast 90 days
Find a top competitor's best acquisition ad this quarter and draft a brief in our voice.
AT
Found it. A top competitor¡¯s #1 acquisition ad this quarter is a 30-second founder UGC with the hook ¡°Most banks won¡¯t tell you this¡­¡±. Running on Meta & TikTok for 47 days, est. $1M+ spent.
$
Competitor ¡¤ Founder UGC #1
9:16 ¡¤ 30s ¡¤ Founder talent
Hook rate
18.3%
Hold rate
71%
Days live
47
Drafted you a brief in your brand voice. Investment disclaimer in. Your CTA pattern in. Founder on camera. Ready to forward:
Creative Brief
Your brand ¡¤ Founder POV ¡¤ Q3 Concept 04
9:1630sMeta ¡¤ TikTok
HOOK ¡¤ 0¨C3s
David, founder, direct-to-camera in his apartment. ¡°Most financial apps won¡¯t tell you this. You don¡¯t need $1,000 to start investing.¡±
BODY ¡¤ 3¨C24s
Walk through round-ups + three real users¡¯ first-year balances. Keep it documentary-feeling, no graphics overlay until 18s.
CTA ¡¤ 24¨C30s
¡°Start with $5. That¡¯s it.¡± Brand wordmark hold for 1.5s.
Brand & Compliance
✓ Investment disclaimer NF-INV-04  ✓ No guaranteed-return language  ✓ Brand voice: warm, no jargon
✦Ask why a winner won, what to test next, or what your competitors are shipping¡­


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It fingerprints every ad

Cross-platform creative fingerprinting.

The same creative ships under a dozen filenames across every platform. Framework matches them by what¡¯s in the pixels, not the file name, and rolls performance up into one place.

Scattered across your accountScanning
Meta
ad_one.mp4
✓
TikTok
ad_one - copy.mp4
✓
Google
hero_v2_FINAL.mp4
✓
Meta
Untitled-1.mp4
✓
TikTok
ad_one.mp4
✓
Google
IMG_2847.mov
✓
⚠Two files both named ad_one.mp4. No naming convention required.
¡ú
¡ú
One creative, rolled up
fp ¡¤ f8a4c26 files ¡¤ 3 platforms
Prediction market ¡¤ street interview
MetaTikTokGoogle
Spend
$48.2k
CPA
$14.20
ROAS
4.2¡Á


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How Framework compares

A unified creative OS for your brand.

Bulk launchers ship the ads. Analytics tools report on them. General AI writes the copy. None of them know your account, your brand, or what to do next. Framework is the only system that does it all.

Capability
Framework
AI Creative Strategist
Adge AI / MotionCreative analytics
AdManageBulk ad launcher
ChatGPT / ClaudeGeneral AI
Launches ads across Meta, TikTok & Google
Auto-pauses losers at 95% statistical confidence
Auto-scales winners faster than your media buyer
Vision + language AI on every creative in your account
Explains in plain English why a creative won
Drafts a forward-ready brief in your brand voice
Knows your compliance disclaimers + brand voice
Identifies the same creative across platforms (no naming conventions)
Sees what your competitors are shipping right now
Compounds smarter with every test you run
FullPartial (limited, or not specific to your account)None


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// FAQCommon questionsFRAMEWORK

FAQ.

Framework is SMOOTH's statistical creative testing engine. It identifies winning ads at 95% confidence intervals, auto kills underperforming creatives before they waste budget, and uses AI vision and language analysis to explain why a format won, so every new batch is smarter than the last.




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See it on your brand

Start understanding
your creative.



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Meta

Meta

Business Partner

TikTok

TikTok

Agency Partner

Google

Google

Marketing Partner


The creative discovery engine

for performance advertising.

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