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¡ì 01 / FORWARD-DEPLOYEDForward-deployed creativeThe people A forward-deployed creative owns the process end-to-end.
 Alex Kuwada Head of Marketing at Betr ¡°SMOOTH brought an orthogonal creative approach that helped us test into new formats, reach untapped audiences, and expand spend without cannibalizing existing performance.¡± |
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¡ì 02 / FORWARD-DEPLOYEDThe operating systemWatch ¡¤ Decide ¡¤ Ask Framework is the backbone of our creative operation.Framework watches every ad like a human buyer and answers in plain English. Every forward-deployed creative runs the account through it. Watch Understand every adFramework watches every ad like a human buyer, reading the hook, format, offer, and talent frame by frame. Decide Drive performance decisionsIt flags winners, kills losers, and turns every result into the next brief, so spend follows the work that compounds. Ask Ask the account anythingAsk in plain English. Answers come back grounded in your account, your competitors, and your brand rules. |
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